How Can You Specialize a Business Degree?

How Can You Specialize a Business Degree?Business students often choose to specialize a business degree in order to obtain advanced skills and knowledge in a particular area. Whether students want to become an entrepreneur or move into management, a specialized business degree will help them accomplish their career goals (also see: What Types of Jobs Are Available with a Business Degree).

Human Resources

Human resource (HR) management specializations pave the way for graduates to become HR generalists, managers and administrators. Some graduates go on to become recruiters, career counselors and vocational specialists. HR concentrations will delve into labor and employee relations as well as compensation and performance management. Because many HR managers have legal, payroll and benefits responsibilities, there are many classes related to finance and compliance. There are usually also classes about strategic planning for staffing and training needs.

Information Technology

Information Technology (IT) is a popular way to specialize a business degree because IT managers are now expected to have strong business acumen. IT offers business students opportunities for careers as network, systems, database and help desk administrators. Typical courses will train students how to develop, maintain and troubleshoot complex IT systems and programs. They will also learn about cybersecurity, which will teach them how to reduce and manage risks, and project management, which will teach them how to initiate, monitor and control projects. Business analytics will teach students how to gather and transform business intelligence into actionable reports and recommendations.

Sales and Marketing

A sales and marketing concentration will prepare students to enter the worlds of retail, advertising and consumer research. These programs will teach students about consumer behavior so they will understand why and how consumers make decisions. They will learn about various advertising and public relations topics, such as promotions, media relations and relationship-building strategies. Classes about sales management will enhance professional selling techniques, such as how to qualify and problem solve, and management techniques, such as how to oversee sales teams and pipelines. Sales and marketing curriculums now focus on online content, strategies and techniques.


An entrepreneur concentration will prepare graduates to start, invest in and manage their own company. Common courses include finance for entrepreneurship, which will teach students about online crowd funding, and business analysis, which will teach students about researching and expanding new markets. There are also classes that explain the basics of franchising and buying an existing business. Many entrepreneur specialization programs work closely with local or national assistance programs, such as the Small Business Administration, to connect graduates with helpful resources.


Finance concentrations go hand in hand with accounting specializations. Typical course work includes classes about accounting, such as auditing and regulations, and corporate finances, such as business evaluations and investment management. Students also learn important personal financial management skills that will help them become successful entrepreneurs. These popular degree programs prepare graduates to work as financial planners, analyzers and professionals as well as risk, bank and investment managers.

Students can also specialize a business degree through studying operations management, international business and business administration. As noted, there are many options available for specializing a business degree and choosing the right specialization depends on your individual interests and goals.